How to Utilize Technology to Create a Successful Public Awareness Campaign

Recently, Be The 95% spoke before the National Conference on Health Communication, Marketing & Media in Atlanta, Georgia, for an audience of academics, public health researchers, and practitioners from federal and state government and the private sector. As the only organization representing the issue of problem gambling at this event, we were thrilled to see gambling finally being addressed as a disease and form of addiction, as this condition long been underestimated in terms of its impact to both the gambler and his or her family.

We were excited to highlight the unique approaches in technology to successfully educate people about responsible gambling practices, and ultimately driving behavior changes. By targeting influencers, such as families and spouses, in addition to at-risk individuals and stakeholder organizations, we reached them through a variety of tactics, including:

Campaign microsite

  • Online quiz
  • Media buying
  • Digital ads
  • Social media
  • Online toolkits
  • Local partnerships
  • Brand videos
  • Interactive module

To learn about how to utilize technology and social media to create an effective problem gambling campaign, please download our abstract here.


Learn how casinos and racinos are changing their facilities to keep patrons socially distant and safe during COVID-19. Read more about these safety efforts in our blog. #StaySafe #KnowTheRisk https://t.co/itwkxsjRyS

Thanksgiving is here. Whether your Thanksgiving is around a table or over FaceTime, be sure to let those you love know that you’re thankful for them. #BeforeYouBet #HappyThanksgiving

Part of being a responsible gambler is knowing when to walk away. Learn more about #ResponsibleGambling and spread the word: https://t.co/ONdTlUsHjR