How to Utilize Technology to Create a Successful Public Awareness Campaign

Recently, Be The 95% spoke before the National Conference on Health Communication, Marketing & Media in Atlanta, Georgia, for an audience of academics, public health researchers, and practitioners from federal and state government and the private sector. As the only organization representing the issue of problem gambling at this event, we were thrilled to see gambling finally being addressed as a disease and form of addiction, as this condition long been underestimated in terms of its impact to both the gambler and his or her family.

We were excited to highlight the unique approaches in technology to successfully educate people about responsible gambling practices, and ultimately driving behavior changes. By targeting influencers, such as families and spouses, in addition to at-risk individuals and stakeholder organizations, we reached them through a variety of tactics, including:

Campaign microsite

  • Online quiz
  • Media buying
  • Digital ads
  • Social media
  • Online toolkits
  • Local partnerships
  • Brand videos
  • Interactive module

To learn about how to utilize technology and social media to create an effective problem gambling campaign, please download our abstract here.


Today kicks off the 18th Annual Ohio Problem Gambling Conference! Not sure what #ProblemGambling looks like? Learn the common warning signs and risks of a problem with gambling at http://BeforeYouBet.org/the-issue/
#BeforeYouBet #PGAM #AwarenessPlusAction

Do you know why March is #ProblemGambling Awareness Month? Learn about its importance and how to get involved in this week’s blog. #BeforeYouBet #PGAM #AwarenessPlusAction http://beforeyoubet.org/blog

The 18th Annual Problem Gambling Conference, presented by the Problem Gambling Network of Ohio, starts next week! It will be held virtually every Tuesday and Thursday during March 2021, which is Problem Gambling Awareness Month. Learn more: https://pgnohio.org/conference/conference.html