How to Utilize Technology to Create a Successful Public Awareness Campaign

Recently, Be The 95% spoke before the National Conference on Health Communication, Marketing & Media in Atlanta, Georgia, for an audience of academics, public health researchers, and practitioners from federal and state government and the private sector. As the only organization representing the issue of problem gambling at this event, we were thrilled to see gambling finally being addressed as a disease and form of addiction, as this condition long been underestimated in terms of its impact to both the gambler and his or her family.

We were excited to highlight the unique approaches in technology to successfully educate people about responsible gambling practices, and ultimately driving behavior changes. By targeting influencers, such as families and spouses, in addition to at-risk individuals and stakeholder organizations, we reached them through a variety of tactics, including:

Campaign microsite

  • Online quiz
  • Media buying
  • Digital ads
  • Social media
  • Online toolkits
  • Local partnerships
  • Brand videos
  • Interactive module

To learn about how to utilize technology and social media to create an effective problem gambling campaign, please download our abstract here.


If you’re feeling isolated because of #ProblemGambling, connect with our trained specialists 24/7 by calling the free #ProblemGamblingHelpline at 1-800-589-9966 or texting 4HOPE to 741741. More free resources online at http://BeforeYouBet.org/get-help
#BeforeYouBet #MakeTheCall

Video game loot boxes mimic aspects of gambling. A new policy by the UK government will require kids to get their parents' permission before buying loot boxes. Learn more: https://bit.ly/3bC1EH8
#ChangeTheGameOhio #YouthGaming #YouthGambling

When it comes to #ProblemGambling, words matter. A recent study has shown that certain terms can stigmatize people who struggle with #gambling. Learn how you can help #BreakTheStigma in this week’s blog: https://bit.ly/3R8zWAk