How to Utilize Technology to Create a Successful Public Awareness Campaign

Recently, Be The 95% spoke before the National Conference on Health Communication, Marketing & Media in Atlanta, Georgia, for an audience of academics, public health researchers, and practitioners from federal and state government and the private sector. As the only organization representing the issue of problem gambling at this event, we were thrilled to see gambling finally being addressed as a disease and form of addiction, as this condition long been underestimated in terms of its impact to both the gambler and his or her family.

We were excited to highlight the unique approaches in technology to successfully educate people about responsible gambling practices, and ultimately driving behavior changes. By targeting influencers, such as families and spouses, in addition to at-risk individuals and stakeholder organizations, we reached them through a variety of tactics, including:

Campaign microsite

  • Online quiz
  • Media buying
  • Digital ads
  • Social media
  • Online toolkits
  • Local partnerships
  • Brand videos
  • Interactive module

To learn about how to utilize technology and social media to create an effective problem gambling campaign, please download our abstract here.


Young children can buy items in video games, like loot boxes, without knowing they’re using real money or being exposed to gambling behaviors. That can have serious consequences, like this mom who was charged for $16,000 of in-app purchases. Read more: https://bit.ly/3QdI2Zs

Help is always just a call away w/ the free #ProblemGamblingHelpline. If you are worried about your gambling or sports betting habits, trained & understanding specialists will answer your call 24/7 at 1-800-589-9966 or text 4HOPE to 741741.
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Many #SportsBetting platforms offer “free” bets to get new customers. But these promotional offers can lead to #ProblemGambling if not pursued responsibly. Learn more: https://bit.ly/3jneAUS
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