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Introducing the New Media Campaign

Get Set Before You Bet is excited to debut its new media campaign, which will engage and educate Ohioans about the importance of responsible gambling practices.

Agency partner Origo Branding Company developed a TV commercial as part of an overall marketing campaign to engage audiences and drive awareness of the Get Set Before You Bet campaign message. Utilizing a “Calm & Cool” concept, Origo created a character named Todd, a gambler who gets set before he bets. Because Todd is a responsible gambler, little phases him, as illustrated in his daily interactions at work, as well as with his family and friends.

:15 and :30 radio commercials were also created and will run statewide, in addition to social media posts and digital ads to help generate excitement for this phase of the campaign. These items were designed to help increase campaign awareness, promote important tips, and drive individuals to the Before You Bet website.

To view the new campaign materials, please visit the Community Toolkit on the Before You Bet website.

Tweets

#KnowYourRisk level for #ProblemGambling before you head into the weekend. Assess your risk level by taking the free, two-minute #ResponsibleGambling quiz at http://BeforeYouBet.org/the-quiz
#BeforeYouBet #TakeTheQuiz

We’re excited to announce that Ohio was recognized with 4 prestigious awards at the National Council on Problem Gambling’s 36th conference awards ceremony! Learn more about each recognition here: https://bit.ly/3vXX50E #BeforeYouBet #NCPG #ResponsibleGambling #ProblemGambling

#SportsBetting is coming to Ohio January 1st, 2023, and you might have some questions about how that is going to impact you or someone you love. Watch or read this WKYC story to learn more about sports betting regulations: https://bit.ly/3zyZfWN
#BeforeYouBet #SportsGaming