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New PSA Video and African American Toolkit Available

February is Black History Month, a time to celebrate the achievements of the African American community and recognize the pivotal role the people and culture have played in U.S. history.

Because of the importance of Black History Month, Get Set Before You Bet is excited to share a new PSA video and community toolkit specifically for the African American community!

African Americans in Ohio are a growing demographic for problem gambling, according to surveys conducted by Ohio for Responsible Gambling, and effective outreach and education needs to be focused on the intended audience.

Driven by one-on-one interviews and focus group insights, this PSA takes an educational approach that helps share a direct message of responsibility without judgment.

The new :15- and :30-second videos feature bright colors with engaging animation. The video narrator asks viewers to take an honest look at their gambling activity to see if it is healthy, and reminds viewers that gambling is a form of entertainment, not a form of revenue.

This new Community Toolkit and PSA video offer additional resources to connect with communities about responsible gambling.

Watch the PSA.

Questions? Co-branding requests?

Agency partner Origo Branding is happy to co-brand these new PSAs for organizations at no charge, as well as answer any questions. Please email Beth Burson at beth@origobranding.com.

Ohio for Responsible Gambling sincerely thanks all organizations and individuals working to raise awareness about the importance of responsible gambling and the resources available to help prevent or treat problem gambling.

Learn more about responsible gambling at BeforeYouBet.org.

Tweets

The 18th Annual Problem Gambling Conference, presented by the Problem Gambling Network of Ohio, starts next week! It will be held virtually every Tuesday and Thursday during March 2021, which is Problem Gambling Awareness Month. Learn more: https://pgnohio.org/conference/conference.html

If someone you know often exaggerates gambling wins or downplays losses, they may be at risk of #ProblemGambling. Learn more about the warning signs at https://www.beforeyoubet.org/the-issue/ #GetInformed

Children introduced to gambling by age 12 are four times more likely to develop a problem with gambling. Don’t let the children in your life be another statistic. Read this week’s blog to see how you can help prevent #YouthGambling. #ChangeTheGameOhio https://www.beforeyoubet.org/blog/