The Toolkit
Resources
Education and public awareness of responsible gambling practices help keep gambling safe and fun for Ohio. The purpose of this campaign is to help raise awareness on responsible gambling practices.
Below is a toolkit to help educate yourself and others on how to gamble responsibly, including risks involved with problem gambling. Before using the toolkit, read the campaign guidelines.
NOTE: To download any art files, you need the latest version of Adobe InDesign/Illustrator installed.
To help you promote our message, this community toolkit provides customizable art files and assets for advertising and marketing that can be used to increase awareness in your local area. All of the items can be co-branded to support your organization’s mission.
If you need customized assets, please complete the custom asset request form.
Brand Guide
Before getting started, please refer to the campaign’s brand guidelines and brand assets, which describe how to uItilize the photo library, logo files, imagery, fonts, terminology, and brand assets.
It is critical that your team follow these guidelines, as consistency is of the utmost importance in this campaign, as it will ensure recognition and impact for our mission.
View Brand Guide VIEW SOCIAL MEDIA GUIDELINES Logos & Fonts Icons & Photography
Audience Toolkits
The following toolkits are to be used for reaching specific populations with unique campaign messages geared toward different target audiences:
General Community Toolkit
The General Community Toolkit is comprised of assets that are commonly being used to address the general public.
View Toolkit
Youth Influencer Toolkit
The Youth Influencer Toolkit is designed to educate and prevent underage gambling with a very simple and straightforward message.
View Toolkit
Senior Toolkit
The Senior Toolkit is designed for older gamblers with a focus on keeping gambling a social and safe activity.
View Toolkit
Sports Toolkit
The Sports Toolkit focuses on sports enthusiasts and the many ways they choose to gamble, such as traditional and fantasy sports betting.
View Toolkit
Spanish Translation Toolkit
The Spanish Toolkit is comprised of print materials, ranging from posters and print ads to pocket cards. These items are written entirely in Spanish.
View Toolkit
African American Toolkit
The African American Toolkit is comprised of materials that are focused to African American audiences.
View Toolkit
Latest Tweets
Anyone can be at-risk of problem gambling. The number of professional athletes seeking help for gambling addiction has increased since the first coronavirus lockdown. Read more about this recent trend on SkyNews. https://t.co/K1fIYPC1z0
Did you know that children can pile up unauthorized in-app purchases when playing online games? Read the blog to learn about the correlation between online gaming and youth gambling and how to be a part of the solution. https://t.co/itwkxsjRyS #ChangeTheGameOhio #YouthGaming
In honor of MLK Day tomorrow, here are some of his wise words:
“We cannot walk alone.”- Martin Luther King, Jr. #MLKDay #YouAreNotAlone #GamblingHelpOhio
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